Portfolio of Saba Nowroozi

SAP LUMIRA PERSONAS

SAP LUMIRA PERSONAS


During an 8 month internship as an User Experience Researcher at SAP I aided the team in conducting over 24 interviews and synthesizing the information gathered into personas to aid in the design of a business intelligence tool called Lumira.

Contributions:

- Creating interview scripts 

- Conducting interviews

Capturing interview notes in a database

Synthesizing interview notes into key points 

Creating content for posters and presentations 

Outcome: 

- 3 personas that encompass the target audience for SAP Lumira

- Presentations to key stakeholders (e.g. managers, developers) that explained the process behind creating the personas and how they should be used

PROCESS

Major phases  in the research process.

The research team worked in a dedicated room for the duration of the project. We were able to set up the room with our interview notes and also used the room as a central meeting point when discussing the project with stakeholders. 

PERSONAS

3 personas were created and distributed to developers and stakeholders. Below is a sample of the personas created, with some text blocked out due to NDA.